Green Entrepreneurship Intention Among Rural Women: Role of Social Capital, Training, And Microfinance Access

Anvita Dixit; Manas Srivastava; Dr. Devkanya Gupta; Dr. Prashant Kumar; Prof. Priyansha Singh; Dr. Alok Gupta

doi:10.29284/ad136a50

Authors

Anvita Dixit Research Scholar, Department of Commerce, Mahatma Jyotiba Phule Rohilkhand University Bareilly, India
Manas Srivastava Research Scholar, Department of Management, Amity University Lucknow, India
Dr. Devkanya Gupta Assistant Professor, School of Management & Commerce, K. R. Mangalam University, Haryana, India
Dr. Prashant Kumar Assistant Professor, Department of Commerce, Phonics University, Roorkee, Uttarakhand, India
Prof. Priyansha Singh Professor, Department of Economics, Hindu College Moradabad, Affiliated to Guru Jambheshwar University, Moradabad, India
Dr. Alok Gupta Assistant Professor, Department of Financial Studies VBS Purvanchal University Jaunpur, Uttar Pradesh, India

DOI:

https://doi.org/10.29284/ad136a50

Keywords:

Green entrepreneurship intention; Rural women; Social capital; Training; Microfinance access

Abstract

Green entrepreneurship has emerged as a critical pathway for achieving sustainable rural development while enhancing women’s economic empowerment. This study investigates the determinants of green entrepreneurship intention (GEI) among rural women, focusing on the roles of social capital, green entrepreneurship training, and microfinance access, grounded in an extended Theory of Planned Behavior framework. Using primary survey data collected from rural women associated with self-help groups and livelihood programs, the study employs PLS-SEM to test direct and indirect relationships. The results indicate that the proposed model explains a substantial proportion of variance in GEI (R² ≈ 0.56). Bridging social capital emerges as a stronger predictor of GEI (β ≈ 0.19) than bonding social capital (β ≈ 0.14), highlighting the importance of external networks. Training significantly enhances perceived behavioral control (β ≈ 0.35), which in turn positively influences GEI (β ≈ 0.31). Microfinance access also contributes to GEI, primarily through feasibility perceptions. The findings underscore the need for integrated interventions combining networks, skills, and finance to promote women-led green enterprises in rural contexts.

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